GrooveFunnels is an all-in-one marketing solution that excels in e-commerce versatility. It offers a comprehensive suite of tools for selling both digital and physical products, including a website builder, automated webinar feature, email marketing solution, e-commerce platform, and sales funnels. With completely unlimited features but a steep pricing of $299/month, GrooveFunnels is best suited for established businesses seeking an integrated marketing ecosystem.
Kajabi, on the other hand, is the go-to platform for digital product creators and online educators. It shines in course creation, community building, and marketing automation that goes with it. Its intuitive interface and focused feature set enable creators to easily monetize their knowledge. Kajabi’s tiered pricing model, which starts at $69/month and doesn’t lock key features between the plans, makes it accessible to businesses at various stages, from startups to large-scale operations.
In this article, I compare GrooveFunnels vs Kajabi across five key areas:
- Product Creation and Management
- Website and Funnel Building
- Marketing Automation
- E-Commerce Capabilities
- Pricing and Scalability
I’ll also touch on user experience and integrations to give you a comprehensive overview. By the end of this in-depth comparison, I hope you’ll have a clear understanding of which platform aligns best with your business goals and budget.
GrooveFunnels vs Kajabi: Comparison Summary
| GrooveFunels | Kajabi |
|---|---|
 |  |
| Price | |
|
30-day free trial. Only one paid plan available at $299/mo for unlimited websites, funnels, contacts, and stores. Has no restrictions on any feature. Offers annual discounts. |
🏆 14-day free trial (or 30-day trial with our affiliate link). Paid subscriptions start at $69/mo for 50 landing pages, 250 contacts, and 1 website. The highest plan goes for $399/mo for 100 products, 100,000 contacts, and 3 websites. Offers annual discounts. |
| Digital Product Builder | |
|
Allows you to build basic courses with pre-developed materials. Can host live and automated webinars with interactive features. |
🏆 Offers a variety of digital products, including courses, podcasts, membership sites, communities, and coaching services. |
| E-Commerce Store | |
|
🏆 Can build and manage unlimited e-commerce stores. Free hosting. You can also create custom domains, add legal pages, set up language preferences, and collect taxes. |
Although it doesn’t have a dedicated e-commerce builder, you can create simple checkout pages, integrate payment gateways, and set up automations. You can also customize payment collection, including subscriptions and one-time payments. |
| Website Builder | |
|
🏆 Offers simple drag-and-drop website builder with advanced features like SEO essentials, tracking codes, and page redirection. Also offers customizable templates that you can filter based on category and type. |
🏆 Offers several customizable templates that allow you to create full websites with standalone landing pages and blogs. Also allows device responsive visual customization such as font change and menu alignment. |
| Marketing Features | |
|
🏆 Marketing features include sales funnels, forms, email campaigns, and even SMS marketing. Offers more funnel templates than Kajabi with hundreds of samples to choose from. |
🏆 With a simple drag-and-drop editor, you can build marketing funnels, automated email broadcasts, forms, events, and multi-touch sequences. Offers an extensive list of triggers, A/B split testing, and automation rules. You can also support your sales with affiliate marketing. |
| G2 Reviews | |
| 3.6 rating from 17 reviews | 4.3 rating from 78 reviews |
| Best For | |
| Businesses selling physical products and services in various niches and monitoring multiple marketing campaigns. | Knowledge entrepreneurs creating, selling, and marketing various digital products. |
| 30-day free trial (credit card required) | (no card required) |
What is GrooveFunnels?
“All-in-one marketing campaign and e-commerce builder”
Founded in 2020 by Mike Filsaime, GrooveFunnels is an all-in-one marketing software, designed to provide a complete set of e-commerce and marketing tools at an affordable price point. Rather than following the usage-based pricing model, the company chose to provide unlimited access to important features at a flat rate.
GrooveFunnels offers a host of marketing features to help businesses thrive online. For example, GrooveKart is an e-commerce storefront that allows you to sell physical products, perform dropshipping, and run multiple stores for different products. You can also embed customer reviews, product details, and product tracking via order number. Furthermore, you have access to a simple drag-and-drop builder to develop websites, pages, blogs, and webinars. Additionally, you can use Groove.ai to improve your content creation process, including blog optimization, image assistance, and third-party support tools. To sum up, a single platform replaces many others.
Groove is ideal for large businesses, creators, and entrepreneurs who need a single platform to sell their physical products and services, realize marketing strategies, and convert with multiple campaigns.
What is Kajabi?
“Knowledge monetization made easier”
After trying to sell a sprinkler toy, Travis Rosser and Kenny Rueter wanted to switch to selling videos on how to build it but couldn’t find a convenient tool to monetize their knowledge. As a result, they founded Kajabi. Built for niche creators and edupreneurs, the platform is designed to make digital product building and marketing easy for anyone.
Kajabi offers a variety of digital product builders, including courses, communities, podcasts, memberships, and even coaching programs. As a creator, you can create stunning websites and landing pages that showcase your brand and services. The platform also offers an AI Creator Hub that uses AI to generate content and marketing materials at the click of a button. With Kajabi, it’s easy to run, manage, and monitor your online business, build funnels to attract potential customers, and integrate automations into your courses. You’re even able to offer access via a branded app, which further supports your brand vision and goals as a prominent infobusiness.
Kajabi is the best fit for first-time as well as experienced digital creators and educators who need an all-in-one course builder to develop, manage, sell, and promote their online business.
GrooveFunnels vs Kajabi: Feature Overview
GrooveFunnels comes with comprehensive tools for selling physical products and services.
When you log into GrooveFunnels, you are greeted with a straightforward dashboard that provides an overview of essential features and key metrics. At the top, you can easily access major links such as pages, funnels, mail, and webinars (1). Underneath, there are different analytics dashboards that offer an overview of your account (2).
In the GroovePages tab, you can build new websites, landing pages, and funnels. There are hundreds of site templates available, which you can filter based on types, campaigns, and tags.
To create a new page, click on “New Site” and choose from a variety of templates. However, GrooveFunnels’ website and landing page builder isn’t as intuitive for first-time users and requires you to experiment with different buttons before you can understand the flow.
On the left, you can access the options for pages, blocks, elements, and settings (1), while the right menu pane allows for block edits (3). The top menu lets you preview the page on different devices, embed tracking codes, set SEO details, and export the website (2).
What makes this website builder unique is that you can choose to either import the full template or select specific pages you want to use.
GrooveSell offers a sales dashboard with tools to help you monitor the monetization process of your business. At the top, you have quick links to features like funnels, products, reporting, affiliate management, and checkout forms.
At first glance, GrooveSell looks complicated. However, building in demo mode makes the entire process user-friendly because it provides a clear progression for you to follow and allows you to learn without having to worry about doing something wrong.
With GrooveFunnels, you can also run affiliate programs as a part of your revenue generation model. Groove’s affiliate builder comes with pre-made marketing materials that are easy to customize. Some of these templates include emails, social captions, blogs, and even banners.
Furthermore, you can customize commission-sharing formulas (one-time payment or percentage), create partner contracts with affiliate marketers, use AI to calculate payouts, set up leaderboards for marketers, and even create a ledger for bonus tax reports. On the GrooveAffiliate dashboard, you have an analytic overview of total sales, visitors, and commissions.
GrooveMail functions like a sophisticated digital post office — you can create broadcasts, sequences, lists, automations, and forms. When building an email, you have access to over 200 professional templates to choose from (2). Furthermore, you can filter for email templates based on categories, making it easier to craft emails that suit your target audience (1).
Additionally, you can use its mail builder to create SMS broadcasts and even send physical mail with some integrations. This diverse broadcasting capability makes it easy for you to connect with your customers in a variety of ways.
GrooveFunnels also enables you to build and monetize memberships. The membership builder lets you create membership websites, courses, and portals, upload learning materials, manage instructors, and monitor analytics. When building membership communities, you can manage access levels, monitor member engagement levels, perform basic settings, and add exclusive materials.
Regardless of its versatility, you can only build simple courses on GrooveFunnels, but you need to create the educational materials separately and upload them.
The platform only offers a simple blog builder with limited customization features and basic SEO settings. This blog builder is great for creators who need a simple website to provide service updates or helpful materials. One unique feature is that you can monetize your blog by embedding ad codes and running promotions.
GrooveFunnels also allows you to manage an elaborate video library — you can categorize videos, set up storage settings, manage encoder settings, and view analytic reports. Users get free storage of up to 100GB and can connect their Amazon S3 storage account for more space.
For advanced marketing plans, GrooveKart allows users to set up e-commerce stores and manage ventures like dropshipping. After setting up an available subdomain name, the platform automatically creates a store that appears on your dashboard. On your cart board, you can manage everything from product display to sales transactions.
And lastly, GrooveWebinars allows you to create webinars with interactive features like surveys and polls. You can also run various types of webinars like automated webinars, live broadcasts, meetings, and streams. The analytics dashboard provides basic measurements such as the number of registered participants and website visitors.
Kajabi offers specialized tools for creating online courses, coaching, community building, and podcasts
Kajabi is a marketing platform that focuses on selling digital products such as courses, coaching, communities, membership sites, and podcasts.
When you log into your account, you are greeted with a simple dashboard and a left menu pane with all the features organized by category. On the products page, you can access all digital products and their individual builders.
Kajabi’s course builder allows you to create new free or paid courses, organize them into comprehensive outlines, use AI assistance to develop course materials, and manage students’ progress.
Beyond creating courses, Kajabi’s Sales feature allows you to build offers, manage coupons for specific courses, and set up affiliate programs for your brand (1).
Under each subfeature’s dashboard, you can set up unique configurations, manage analytics, and adapt settings. For example, for the Coupons feature, you can set up bulk coupon codes, provide percentage/amount discounts, and even offer forever discounts (2).
Kajabi also allows you to create sales funnels and affiliate programs. With the affiliate program builder, you can set up commission offers, monitor agent transactions, send out announcements to affiliate marketers, and even enable self-registration for interested applicants.
Kajabi’s website builder enables you to develop complete websites with SEO-optimized blogs, navigation centers, and landing pages. There are many templates to choose from and you can use its drag-and-drop builder to customize your page.
Furthermore, Kajabi’s page builder offers more device optimization features than GrooveFunnels. Along with previewing the website on different device simulators, you can create custom layouts for mobile and desktop. For example, you can change the menu alignment, color, and menu button for mobile view.
Beyond website optimization, Kajabi also allows you to build branded mobile apps. You can upload courses, set up in-app purchases, send out push notifications, and sell your services using a custom design. Building a branded app with Kajabi is like creating your own custom storefront in a digital mall, offering your clients direct access to your services and content.
As for Kajabi’s sales funnel builder and marketing automation features, creators can set up email campaigns, marketing funnels, automations, events, and forms. The builders are straightforward and intuitive to use. Additionally, it’s easy to manage contacts, monitor insights, and perform assessments.
With Kajabi’s email marketing feature, you can send out email campaigns to a large group of recipients at once. The email builder has an intuitive drag-and-drop feature that allows you to add advanced functionalities like countdown timers and automated email sequences.
What sets Kajabi’s form builder apart from the others is that you can customize “opt-in” options. For example, you can offer double opt-in (contacts confirm their subscription via email after filling out a form) or single opt-in (turn on reCAPTCHA to protect against bot signups) (1). You can also notify team members when a contact signs up or send the contact to a third-party email provider (2).
To help creators speed up their marketing process, Kajabi provides a generative AI assistant called Creator Studio. With this feature, you can repurpose any video into over 40 content types: clips, transcripts, emails, social posts, and emails.
Winner: Kajabi offers sophisticated, in-house digital product builders such as online courses, podcasts, communities, and webinars. It also offers more mobile optimization features such as branded apps and custom mobile edits. Furthermore, it also allows you to create standalone affiliate programs, websites, pages, and blog posts. Create an online business with Kajabi.
GrooveFunnels vs Kajabi: Pricing
GrooveFunnel’s pricing is more expensive but unlimited, while Kajabi provides sturdy tools for a lower price.
GrooveFunnels offers a 30-day free trial period and a money-back guarantee. However, it only offers one comprehensive plan for businesses to use, so there’s not much to choose from.
| Enterprise |
|---|
| $299/mo |
This Enterprise plan provides access to all marketing and automation features the platform has. It allows you to:
|
Because of very limited options for choosing a pricing plan, GrooveFunnels is a better option for large businesses that need a single, comprehensive solution for website building, sales, email marketing, and e-commerce management.
On the other hand, Kajabi offers flexible pricing plans that small, medium, and large businesses can comfortably afford. Certain features with advanced use cases are added with higher plans.
| Kickstarter | Basic | Growth | Pro |
|---|---|---|---|
| $69/mo | $149/mo | $199/mo | $399/mo |
| The Starter plan is a great fit for small creators and DIY marketing teams who are just starting out.It has all the essential features small businesses need to thrive. You can set up 1 website, sell 1 product, build 1 funnel, create up to 50 landing pages, send out 1,250 marketing emails to 250 contacts, have 50 active customers, and use AI to optimize the creative process. | This Basic plan offers everything in Kickstarter plus:
This plan provides all the basic building blocks educators need to run a functional business. | Including everything in Basic, the Growth plan allows you manage:
This plan is great for professional creators who want to scale their businesses. | The Pro plan contains everything in Growth but with 100 products and funnels available. You can also build up to 3 websites and manage 100,000 contacts. It’s a great fit for large businesses and creators. |
Kajabi’s Growth and Pro plans are a great fit for mid-size businesses and large content creators who need an all-in-one platform to manage their growing business.
Winner: Kajabi offers more flexible and affordable pricing options. You can build sophisticated courses from scratch, perform marketing campaigns, build a website, and even manage community pages with the most basic plan. Check out Kajabi pricing and get free access for 30 days!
GrooveFunnels vs Kajabi: Pros & Cons
GrooveFunnels is oriented for various products while Kajabi is focused on online courses and knowledge-based products.
 | |
|---|---|
| GrooveFunnels Pros | GrooveFunnels Cons |
| ✅ Offers extensive marketing features | ❌ Limited affiliate program features |
| ✅ Beginner-friendly interface | ❌ No podcast builder |
| ✅ Can build multiple e-commerce stores | ❌ Expensive for individuals and small teams |
| ✅ Advanced website customization options | ❌ No branded app available to creators |
| ✅ All features unlocked at $299/mo | ❌ No free plan |
 | |
|---|---|
| Kajabi Pros | Kajabi Cons |
| ✅ Intuitive digital product builders | ❌ No e-commerce store feature |
| ✅ Scales well | ❌ Limited support for physical products |
| ✅ AI assistance available to create and repurpose content | ❌ Limited website building features |
| ✅ Branded mobile app | |
| ✅ Affordable paid plans | |
| ✅ Flexible affiliate program settings | |
Final Verdict: GrooveFunnels vs Kajabi
Large businesses in various niches will value GrooveFunnels while small and large content creators will love Kajabi.
| GrooveFunnels | Kajabi |
|---|---|
| Best for:
Businesses selling physical products and services in various niches and monitoring multiple marketing campaigns. | Best for:
Niche edupreneurs who need an affordable tool to scale their online business. |
Both these tools aren’t competitors… They simply serve different target audiences based on their business needs.
GrooveFunnels is what you use when you want to run an e-commerce store and manage multiple sales campaigns while Kajabi is great if you want to build, run, and manage a digital business. Try out both, before you make a final decision — that’s what free trials are for.
Use GrooveFunnels if:
- You’re a large business or marketing agency.
- You need an e-commerce store to expand your business offerings.
- You need a marketing platform to optimize campaigns and track performance.
Click here to get started with GrooveFunnels!
Use Kajabi if:
- You’re a niche creator who wants to monetize their knowledge.
- You need a powerful tool to build, market, and manage digital products.
- You need an affordable tool to set up websites, host events, and run communities.
